
Winter Melon Paste for Mooncakes is a filling product designed for mooncakes, which is made of fresh winter melon as the main raw material, through unique dehydration, sugaring, fine grinding, homogenization and low-temperature slow cooking. It has a light golden to light brown appearance, fine and dense texture, contains a moderate amount of natural winter melon fiber, has a moderate gloss and natural fragrance, and is suitable for all kinds of traditional and innovative mooncake products as the main filling or compound filling.
Winter Melon Paste for Mooncakes Parameter
Brand | Jialecheng |
Material | Winter Melon |
Moisture | 40~43% |
Oem | Oem/odm |
Specifications | 5kg/pack、250g/pack、2.5kg/pack |
Incoterm | FOB/EXW |
Winter Melon Paste for Mooncakes Advantages
High stability - adapt to high-temperature baking to ensure the quality of the finished product
JIALECHENG optimizes the formula specifically for the mooncake production scene. Winter melon paste does not leak oil, collapse or burst during high-temperature baking, and can maintain good structure and taste stability for a long time.
Fresh taste - balance sweetness and highlight the original taste of the raw materials
By controlling the sugar content between 32~35%, the greasy taste is reduced, and the natural fragrance and fiber taste of winter melon are retained. It is more refreshing in Cantonese-style mooncakes and Su-style crispy mooncakes, which is suitable for the taste trend of young consumers.
Fine and homogeneous - improve stuffing efficiency and appearance
The paste is fine and particle-free, suitable for mooncake stuffing machines and die pressing operations, with moderate viscosity, not easy to deform after molding, which helps to maintain the consistency and appearance of each mooncake during mass production.
Customizable flavors - flexible combination to develop compound mooncake flavors
Support OEM/ODM, customizable winter melon paste with compound flavors such as pandan, osmanthus, coconut, pineapple, etc., widely used in "double-flavor" and "three-flavor" combination mooncakes, helping brands create a unique taste series.
Traditional mooncake manufacturing industry - helps to create mooncake products that coexist with classics and innovations
Winter Melon Paste for Mooncakes is one of the basic fillings widely used in Cantonese and Taiwanese mooncakes. It can be used alone or in combination with red bean paste, egg yolk, coconut shreds, etc. It is suitable for mid-to-high-end markets such as Mid-Autumn Festival gift boxes and hotel customized mooncakes.
Shenzhen five-star hotel Chanson Bay Hotel launched the "Fragrant Winter Melon Lava Mooncake" series in 2024, using Jialecheng's customized winter melon puree with lava milk yellow, and received more than 500,000 customized orders from corporate customers.
High-end bakery chain and souvenir industry - helps to enhance visual and taste differentiation
Thanks to its clear color and sweet taste, Jialecheng winter melon puree is widely used in new Chinese baking brands for "light and non-greasy" products, especially suitable for pairing with nuts, dried fruits, etc. to enhance the taste level.
Hangzhou new Chinese baking brand "Shiyue Shouli" uses Jialecheng winter melon puree to create "coconut-flavored double-layer mooncakes", which became the top 1 hot-selling item in its store during the Mid-Autumn Festival in 2023.
OEM export and food processing companies - helps to improve batch delivery efficiency and international market adaptability
Jialecheng provides stable and large-scale filling supply capabilities. Its products have been exported to Southeast Asia, North America, the Middle East and other markets. It can meet personalized needs such as halal certification and ingredient adjustment, helping customers expand their product lines in the international mooncake market.
Malaysian food manufacturer "Lotus Bakehouse" purchased more than 150 tons of winter melon paste from Jialecheng Mooncakes for use in its halal mooncake series exported to Singapore, Brunei and other places, becoming the designated supplier for three consecutive years.
Jialecheng Foods was established in 1989 as a company specializing in the R&D, promotion, production, and sales of winter melon paste fillings. The founder, Mr. Tan Zhengjun (a provincial-level inheritor of the intangible cultural heritage for winter melon paste production techniques), has been dedicated to the development and promotion of winter melon paste products for over 30 years and continues to innovate with new flavors.
Since its founding in 1989, the company has successively established:Taishan Jialecheng Food Factorym Taishan Jialecheng Trading Co., Ltd., Hong Kong Jialecheng Food Group Co., Ltd., Shenzhen Jialecheng Food Co., Ltd.
Under the leadership of our founder, the company’s winter melon paste fillings are widely used in mooncakes, Chinese pastries, and other filling applications. Known for their excellent quality and unique taste, they are highly favored by the baking industry. Jialecheng’s winter melon paste series products are particularly popular among overseas Chinese, consumers in Taishan, and surrounding regions. The products are exported to over 20 countries and regions, including the United States, Canada, the UK, and Belgium.
Our 6,000+ square meter factory is equipped with multiple advanced production lines, and our hygiene standards, production conditions, and facilities meet the advanced levels of the domestic industry. We also have our own winter melon cultivation base to ensure a stable supply of high-quality raw materials. The company has obtained ISO 9001 certification, WIT certification, and other export food qualifications.
Through the relentless efforts of the Jialecheng team and strict quality control, the company has achieved consistent sales growth and earned a strong reputation in the winter melon paste industry. Our ultimate goal is to build Jialecheng into the "No. 1 Brand of Winter Melon Paste."